Selling “The Go-Giver” Way Workshop
What Is Selling “The Go-Giver” Way?
Selling “The Go-Giver” Way is a revolutionary sales workshop based on the best-selling principles of Bob Burg and John David Mann’s “The Go-Giver” series. This workshop redefines sales: it’s not about convincing, manipulating, or “overcoming” objections. It’s about giving-discovering what your client truly needs, providing immense value, and creating lasting, trust-based relationships that drive both results and referrals.
Who Should Attend?
Sales professionals seeking a more fulfilling, effective approach
Entrepreneurs and business owners wanting to grow through authentic relationships
Sales leaders aiming to inspire and equip their teams
Anyone who wants to sell with purpose, integrity, and impact
What You’ll Learn
“The Go-Giver” Way Framework
Create Value:
Touch Lives:
Build Networks:
Be Real:
Stay Open:
Key Workshop Outcomes
Reframe selling as giving:
Master the art of discovery:
Handle objections the Go-Giver way:
Shift from closing to opening:
Build a sustainable:
Why “The Go-Giver” Way Works
“Selling is about giving people more advantage through your product or service. It’s discovering what the other person needs, wants, or desires…and helping them to get it.” – Bob Burg
People buy for their reasons, not yours. “The Go-Giver” Way helps you uncover and align with those reasons.
You can’t “make” a sale-you create the environment for a sale to happen. Learn how to receive the sale by focusing on the client’s win.
Objections aren’t roadblocks-they’re opportunities. Discover how to work within objections to advance the sale and deepen trust.
Referrals become natural. When you serve first, clients become your advocates, multiplying your opportunities.
What’s Included
Interactive, hands-on workshop sessions
The official Selling "The Go-Giver" Way Workbook
Proven discovery and summary scripts
Objection-handling frameworks and real-world practice
Strategies for building endless referrals
Access to a supportive Go-Giver community
Workshop Details
Format: In-person or virtual sessions available
Duration: Half-day, full-day, or multi-session options
Facilitator: Steve Eanes, Certified Go-Giver Speaker/Coach
Materials: Workbook, templates, and post-session resources
Ready to Sell “The Go-Giver” Way?
Join the movement of sales professionals who lead with value, serve with purpose, and win with integrity.
Questions?
Contact us to learn how Selling The Go-Giver Way can transform your team, your business, and your results.