Free Chapters

The Go-Giver is an international phenomenon that has taken the business world by storm. Sign up and immediately download free chapters from Bob Burg’s books.

The Go-Giver philosophy and The Five Laws of Stratospheric Success are the foundation of everything we teach in our Mastermind Groups, Coaching and Workshops.

The Go-Giver The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.

Over the next week, Pindar introduces Joe to a series of successful “Go-Givers”: a restaurateur, a CEO, a financial adviser, a real estate broker and “The Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving.

Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.

Through The Go-Giver Mastermind, Individual and Group Coaching, Workshops and Presentations you can learn The Five Laws of Stratospheric Success and how to apply them to your business and life.


Your true worth is determined by how much more you give in value than you take in payment.

Your income is determined by how many people you serve and how well you serve them.

Your Influence is determined by how abundantly you place other people’s interests first.

The most valuable gift you have to offer is yourself.

The key to effective giving is to stay open to receiving.

The Go-Giver has inspired hundreds of thousands of readers around the world with its message that shifting one’s focus from getting to giving is not only a more fulfilling way to live, but a more profitable way as well.

Go-Giver Sell MoreYet some have wondered, “How do its lessons stand up to the tough challenges of everyday real-world business?”

Go-Givers Sell More is the answer to that question!

It’s a practical guide that makes giving the cornerstone of a powerful and effective approach to selling, Go-Givers Sell More turns the conventional sales process on its head.

Organized around The Go-Giver’s Five Laws of Stratospheric Success, this companion volume reveals a powerful approach to business and sales based on five steps:

  1. add value
  2. touch lives
  3. build networks
  4. be real
  5. stay open

Punctuated by stories of real-life salespeople who have prospered by giving more, Go-Givers Sell More offers tips and strategies that anyone can start applying right away in their sales career — and in their life.

Endless Referrals Bob Burg’s Endless Referrals: Network Your Everyday Contacts Into Sales is the how-to of the Law of Influence. It is the definitive guide to turning casual contacts into solid sales opportunities. He builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.

Bob Burg and John David Mann’s newest book It’s Not About You is a parable that explores the Law of Influence.

It’s Not About You follows the story of an ambitious young executive’s quest to master persuasion and leadership while helping a small business’s struggle for survival.

It's Not About You Allen & Augustine has manufactured high-quality chairs for decades. Its people take pride in their work and feel loyal to their owners and management team. But this beloved company is now at a crossroads, hurt by a tough economy, foreign competition, and a cash crunch. The air is filled with the scent of uncertainty, anxiety, perhaps even panic.

Into this setting enters Ben, who’s been assigned by a larger firm to promote a merger that will rescue Allen & Augustine. Ben’s facts are undeniable: the chairmaker can either merge and modernize, or go bankrupt and vanish. So why can’t he convince anyone to buy in, from the CEO on down?

During his week at the company Ben meets a wide range of potential allies who embody different aspects of authentic leadership. He slowly starts to realize that his aggressive style is actually making it harder to reach his goals. As one character asks him, “How far can you push a rope?”

Will Ben find a way to sway the employee shareholders before the climactic vote? And can Allen & Augustine survive without losing its soul? The answers may surprise you, as you join Ben in his journey to understanding what matters most.